I miss online shopping. Who’s with me? We all know the e-commerce, er, situation here in Dubs ain’t the best – a combination of slightly sketchy web design and an equally underdeveloped postal system. Still, we’re getting there, and when sites like I Saw It First pop up on my radar, my spirits are buoyed by thinking we’re closer than I think.
Run by two Dubai ex-pats who clearly know their audience (girls like them, who think there ain’t nothing wrong with a bit of body-con), their selection is a pretty tight edit of affordable brunch dresses, swimwear you’d want to pose in and stacks of bohemian jewellery, from brands you’ve probably missed from the UK. To wit, Lavish Alice, Rare and Pretty Little Things amongst a few others. There’s also a handy little rail of some of the best bits residing in cute new Marina salon, We Nails, so you can go and get your hair and nails did, and walk out with your next Ladies’ Night dress as well.
My favourite part is that they offer free delivery in Dubai (for orders over Dhs100. Fair.) and same day delivery for Dhs100. So if you’re having a very Dubai wardrobe crisis you can panic shop and sort it out without having to leave the office. Win-win, no?
Follow them on Instagram here.
SHOP 3 OF THE BEST…